Corporate Branding Identity Guidelines Manual (Fall 2022)
This is the Identity Guidelines Manual created to catalogue all of the work I had done for my Corporate Branding class at George Mason University (Fall 2022). For the entire semester, we were instructed with taking an existing organization, corporation, or charity, and completely redesign their entire brand identity. This included redesigning the official logo, stationery, merchandise, advertising, etc.
My project focused on the rebranding of the University of California college system in California. As my mother is a graduate of their Irvine campus, I felt more of a personal connection with this corporation than with other possible alternatives. Also, I felt that the university's existing logo did a great disservice to the progressive, forward-thinking nature that the school wanted to present itself as. I go into more detail in the Identity Guidelines Manual posted below, along with how I changed the school's branding across its different deliverables.
Book Cover Series (Spring 2022)
This was my second project created for my Graphic Design Principles class at George Mason University (AVT 311). Here, we were supposed to create a series of 3 mock book covers for the "Princeton's Graphic Design Masters" series of books. For the cover design, we were tasked with researching famous graphic designers from history whose style we would then try to emulate for each cover. We were given the option of either designing each book cover to reflect a different designer or focusing on a single designer's style for the entire series. Also, at least one of the covers needed to include a quote from the designer.
My book covers are designed to emulate the style of the late Russian graphic designer El Lissitzsky (1890-1941). Lissitzsky's work was greatly influenced by the Suprematism art style pioneered by fellow designer Kazimir Malevich which sought to create "a world of non-objectivity" through the use of geometric shapes. Lissitzsky was also inspired by architecture and sought to emphasize the structural elements of the design so as to create a more futuristic aesthetic. Each of the covers I designed are loosely inspired by several of Lissitzsky's existing works but were designed to more or less stand out on their own. As an example, the first cover was directly inspired off of his 1919 piece "Beat the Whites with the Red Wedge" which he had made in response to the then-recent October Revolution of 1917. This cover was also the one I chose to incorporate the quote.
Object Ad Campaign (Spring 2022)
This was my first project created for my Graphic Design Principles class at George Mason University (AVT 311). For the guidelines, we were each asked to choose an object from one of five categories (home, carpenter, musical instruments, music, and fruit & vegetables), conduct research about the object, and produce a campaign of digital posters centered around them. These posters would ideally be displayed in digital/physical walk-around signage at bus stations.
For my campaign, I chose to focus on Crest toothpaste. Each poster is 8.375 x 10.875 inches in size.